Grow 10X In Sales And Level Up Your Business With Jarrod Glandt

Sales growth is one of the biggest goals any business owner wants to achieve consistently. But growing in terms of sales and revenue isn’t always easy. For some, it can be the most daunting aspect of business. But not for Jarrod Glandt, President of Grant Cardone Enterprises and host of the Young Hustlers podcast. Jarrod has been Cardone’s right hand man for 12 years and counting, where he grew the company’s revenue from $2 million a year to well over nine figures. Jarrod’s sales expertise is unquestionable, so tune in to learn more about how to grow your sales with confidence and concrete results!

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Grow 10X In Sales And Level Up Your Business With Jarrod Glandt

We have the OG. We have the man, myth and legend. We have Jarrod Glandt with us. He is the President of Grant Cardone Enterprises, where he has worked at the right hand of Grant Cardone for several years. It has been so much fun. I met Jarrod through his drop-dead gorgeous wife, Sandi. We became fast friends and just to see how they have been such a power couple and supported each other so much. He has helped drive the revenue from $2 million a year in sales with Grant Cardone into the nine figures. No big deal. He is also the host of the Millennial-focused Young Hustlers Podcast, where he shares tips on sales, marketing, money and entrepreneurship. This guy does not need an intro. Jarrod, we are excited to have you here.

Thanks so much. It's great to be here. It's great to spend some time with you.

I want to jump into your backstory. I think it's a fun story of how you and Sandi connected, but how you connected with Grant Cardone, where you came from, how you landed the job and what intrigued you with the concept.

I had grown up in sales. My dad ran motorcycle dealerships. In that space, you always hear about, we went to Tom Hopkins seminars and Zig Ziglar and so you always hear these names. I had heard the name Grant Cardone from a guy I had worked with, but I had never done anything, looked and explored. I must have been 18, 19, 20 years old at the time. I think Myspace was still around. Business influencers didn't really exist on social media. People were still just using it to be social, with your friends and stuff. As I got older and went through some cycles of life and ended up in a bad spot, my dad was living in Austin, Texas at the time, had sent me a YouTube link.

I was living in San Diego at the time. He said, "You should check this guy out." It was a video of Grant on his YouTube channel. This was back when Grant had 22 or 23 videos on his YouTube channel. I was like, "This guy got something. He's got some magic. There's something about the way that this guy's put together." Nobody knew him at the time. He was big in who he was, but nobody knew anything of him. Imagine if you went to a YouTube page now and saw a channel with 20 videos. I started calling the office every day for a month and a half. Finally, they interviewed and hired me. I got hired as reception/sales and the rest is history.

We'll talk about the power of persistence of you, knocking on that door. What kept driving you to knock on the door?

I think with anybody in life, to be persistent, there has to be something that's driving you that's greater than the pain of being where you're at. For me, I was in a spot in my life where I was smoking weed every day. I wasn't making a lot of money. I felt like a loser. When I was 20, I had a job selling advertising for the Autotrader and was living at home with my parents making $200,000 a year, but I was blowing all of my money popping bottles at the club. I was a complete idiot. I went down through this downward spiral of too much partying and drugs and then I was at this really low point.

To be persistent, there has to be something driving you that's greater than the pain of being where you are.

At twenty, people were like, "You're going to be really successful." At 25, it was like, "Dude, you're a freaking loser." I was like, "I've got to get out of here." This message resonated with me right time and place and I'm just like, "This is my shot." I went all in on it. I think that's why you see so many of those people win so big because they don't have any other option but to make it happen because of their circumstances. I really wish there was a way to avoid that. That's why I like addicts. I meet so many former drug addicts who are massively successful because they were in this terrible situation and they're like, "My only choice is to go 1000% obsessed all in on something else. Otherwise, I'm going to end up back in this terrible situation."

For me, it was the fear of going back to a situation that I did not want to be in and it t was like, "You've got to go all in for this." The key is that just as you continue to grow in business and your career, you just keep that. When you stop doing the things that got you where you are, then you'll stop growing. It's this constant game that you're playing of trying to create a new why or reason so that you can think bigger and continue to stay motivated despite the cycles.

You got from making $50,000 a year to $250,000 a year and a lot of people are like, I made it. To go from $250,000 to $500,000 grand a year, you're at a whole new level. When you go from $500,000 to $1 million and then from $1 million to $2 million, from $2 million to $3 million, you have to continue to sell yourself on an idea of why that next level is important and why you have no other option but to do it.

I love that phrase, burn the boats. I'm not going back. There's no way of me going back. I got to burn the boats. I think that's great. Some could make the argument that the reason for the success behind Grant Cardone is you. Maybe it's not Grant. Maybe it's more Jarrod.

He would say it's because of both of us. Sheri, who's my counterpart here, runs operations and I run sales and marketing. Me and Grant wouldn't be where we are without Sheri. Sheri wouldn't be where she's at without Grant and I. Grant wouldn't be where he's at without me and Sheri. We all play our role and that's the importance of having a great team is that everybody can't be the master of everything. You have to have people around you who complement you in areas that you don't have as a strength and then it keeps people in the place where they can be who they need to be for the organization. That is the definition of scale is when you can continue to create opportunities and roles where you can hire the best people for spots because you only need them to do that one thing.

There is a moment and season in your business where you do have to do everything. It seems overwhelming and it's like, "How do I get past this?" The other piece of that is that once you learn all that, you're a more effective manager and leader because I've answered the customer service call, pitched the product, tried to save the deal and negotiated the big deal with the billion-dollar company. You've gone through all of these different cycles of the business and now you have that intrinsic knowledge about the inner workings of the business and it just allows you to be a better leader.

Once you have intrinsic knowledge about the inner workings of the business, it just allows you to be a better leader.

Tell me about your transition. I would assume that you were hired fairly early in the Grant Cardone business. What was the stairstep like to get to second-in-command, for lack of a better term?

I think the opportunity in companies exists when there's a convergence of a few things. Number one, you have to have a leader who is committed to growing. If Grant didn't want to continue to grow and I saw myself cap out, I would've bailed a long time ago. I've answered the question a million times, "How come you don't start your own thing?" I'm like, "Why would I? I make more money than most business owners gross and have none of the risks. I continue to love the work that I do. We continue to create new things. I have a lot of autonomy in what we do. The work that I do is awesome. It's great showing up every day. We've got great people we get to work with. Why would I?"

The process and the journey is like you got somebody who's in the seat who wants to continue to grow that you are remarkable in your role. I'm talking from an employee's perspective. There's obviously the entrepreneurial journey and then there's the entrepreneurial journey. I am the latter. I've created an entrepreneurial role for myself, working for somebody else rather than me going out and starting my own thing. You're starting your own thing. There are some differences in how you grow. You are the one deciding all of that. When you're working with somebody else, there are some different constraints on that.

You've got to have a great product and a product that works. You've got to have margins and a leader who wants to grow. You have to contribute at a high level so that as new opportunities become available, you're the one who gets considered for those. For me, it was always like, "Where does the business need to go next? What makes the most sense? How can I best serve Grant at this moment and then continue to be that person who's always reliable to produce?" When you do that for long enough, every business owner is looking for somebody they can trust, toss the keys to, and go, "I'm out for a month to the South of France on a big boat. Let me know if you need me."

Sales Growth: Every business owner is looking for somebody who they can trust, that they can toss the keys to.

There are always opportunities like that. I created an entire program about this called the Millionaire Employee Method, where it's like, how do you create that opportunity where now I'm a partner in the business with him? How do you end up creating that out of a job? I think that's one of the most overlooked opportunities now. I think that there's a big push for you've got to own a business. It's the only way to make money. Most of the people that are multimillion-dollar earners work for other people. There was a big study that came out that more than 50% of the people that make over $1 million a year are employees. The whole entrepreneurial thing, be your own boss, laptop lifestyle, maybe it ain't all that's cracked up to be.

I love that you challenge what the narrative is. It is super sexy. Work your own hours and be your own boss. I have to say for myself, I am unemployable and never worked for someone else, but I also see the value in someone that says, "I'm really good at supporting the entrepreneur and making it such a win-win situation." What I think is so powerful about you, Jarrod, is that even you living in Miami are so humble. You really do care. You are a huge, powerful driver.

With you and Grant, I think you guys are such a power team, for lack of a better term, as far as what he's taught you, what you've taught him and you guys have been able to go farther faster together. I truly believe in my heart of hearts, and correct me if I'm wrong, you had said earlier you would not have gone as far if it weren't for him and he would not have gone as far if it weren't for you. That is the definition of a power team.

This is the first time I've heard him say this, but he says, "I probably need you more than you need me." He told me another thing a long time ago. He goes, "If you want to have a lot of money, solve a problem for somebody with a lot of money."

If you want to have a lot of money, solve a problem for somebody who has a lot of money.

I literally sent a screenshot of that to Ben. It's so true. I want to hear, what are the two most powerful things that Grant has taught you and the two most powerful things that you've taught him?

I go back to this and it's probably changed over time, but I realize now, to a different degree, how important brand, attention and awareness are. Regardless of whether people love you this week or they hate you this week, the fact that they're talking about you is the thing that matters. These are the two. Number one is tied to this marketing brand thing. Assume no one sees it. This is a concept that applies in marketing and sales. Grant has got these conceptual theories and ideas about marketing that are just different. I believe it allows us to do a lot of things that other people are not willing to do because of that.

This concept of assume nobody sees it, it basically means that nobody saw your post. Assume nobody sees your post, email, ad, call, text message and nobody listened to the voicemail. The only way you'll actually do and push enough on your message is to assume that nobody ever sees it. When you start becoming reasonable with your expectation that people actually see and receive the communication you're putting out, you will automatically start lowering your press. We send a lot of emails, hundreds of millions a year, multiple emails per day, every day. It is because we assume that people are not seeing anything.

Most people are afraid to do that because they're afraid to lose or upset people from their list. The truth is the only reason you'd be scared of losing somebody on your list is because you can't replace them. You then have your acquisition problem, which is a whole another conversation. As long as you know you can go out and get new business, then you'll communicate at the right levels if you assume nobody sees any piece of communication that you sent out. Number two is accept responsibility for everything. This was one of the big a-has for me super early on. Nothing happens to you. It happens because of you.

If you look around, everything that is happening around you, good or bad, if you created it and you take the perspective of how, why and what have I done to create this, whether that's in your relationship, in business, with an employee, in any situation, if you can assume responsibility and it is because of something that you did that created that, then I think that you can have a lot more control in your life rather than constantly blaming excuses. For me, that was a big one. As a human being, it was like, "Do you want to be the person who is constantly creating excuses, complaining and finding things to place blame?"

There are a lot of people in life. It's very easy to spot who will immediately try to blame somebody else because they don't want to be wrong. The truth is I would rather be in control and be wrong than be out of control and be right. Grant says, "If we're going to crash, I want it to be because I crashed the car, not because it crashed into me." That's a pretty monumental shift in life because a lot of people feel victimy. Even things that, in most cases, you could very clearly assign blame to somebody else like, "What was the issue?"

It was like, "I invested in my company and this guy lost all my money because he's an idiot and didn't know what he was doing. He was a scam. He was cheating." No. The truth is that you made a bad decision because you didn't do enough due diligence. You went against your gut, which told you the other thing. The truth is you lost money because you made a bad decision. You always put yourself in learning mode and constantly learn how to evaluate situations and have them work out in your favor.

That is so powerful. Those are the two biggest lessons that he's taught you. Now, let's go to the other side. What are the two things that you've taught him?

One of them is when things get crazy, I stay pretty cool. When pressure comes up and things get hot, I still am able to stay really cool and not get super wound up about things. He's always said to me, "I don't know how you do that. You're just always like, 'It's going to work out. It's going to be cool.'" I don't often come unglued about things, particularly when the pressure's on, we have to perform and we're spending a bunch of money. Added emotion has never really helped anything. Let's just stay cool so that we keep our wits about us. I think that he would say that.

Added emotion has never really helped anything. Let's just stay cool so that we keep our wits about us.

I know Ben is my Jarrod because I can just fly off the freaking handle and he's like, "Let's just chill. Let's just be cool."

Just chill. It's going to be fine.

You need those people in your life because I feel like I really drive things and then Ben can pick up the pieces, but we are a great power team and it's the same thing. Continue on.

I think probably the second thing is that Grant is not a detailed person. He's not a mechanics person. He's like, "Let's do $200 million this year. How are you going to do it?" I'm like, "Let me explain how." Thirty seconds in, he's like, "I trust you. Go ahead and do that." He then just pounds like, "Did we get it done? Did we hit it? Did we get the target? Where are we at? How many did we do?" That's his strength.

I think maybe the other one would be seeing how the mechanic side of achieving a target and a result is helpful. It's really because those are the things that he's not most gifted at, being in the details and the mechanics. I think the things he learns the most from me are the things that make me good at what I do in a different way or perspective, and he would do it on his own.

Tell me this. When you've been there for a while, did this position open up or did you go to Grant and was like, "This is what I think I could bring to the table"? The reason I'm asking this question, there might be somebody out in the audience who's working for an entrepreneur or a small business and they see, "I see that I could bring something to the table here." How did you do that? How did you go about that?

I gave myself a promotion. He had hired a couple of guys over me in the first few years. Maybe in the first 4 years, he had tried 2 or 3 people to come in above me, be that person and they just didn't work out. At this point, I had just closed this big deal with Kawasaki Motor Corporation, which was one of the first big OEM deals we had closed in this particular business unit. I was writing this welcome letter. I wrote it out and I was the Vice President. I then showed it to him.

We were flying. It was my first time on a private jet. I forget where we were flying. I showed it to him and said, "Are you cool with this?" He had his headphones on and read it. He took his headphones off and goes, "Are you ready?" I said, "Let's go." He's like, "All right. Let's do it." That was how I gave myself my first promotion. I promoted myself to President also.

How did that happen?

It just needed to be done at the time where we were at. I'm like, "I don't need to be the VP anymore. I'm not doing VP of sales stuff. I'm doing President stuff. I'm in everything. Todd is the next in line to come up to be VP, that's really his job and so I'm going to be the president now."

Just assume the position.

I heard something. I don't know right or wrong, but this is what it said, "Power is never given. It's taken."

Power is never given, it's taken.

I've seen that so much with you and what you've done throughout your career. Same thing with Sandi. She just assumes the position. I think that's what successful people do. Maybe they don't feel that they have everything it takes to do that, but they'll figure it out along the way. What were those tipping points where you felt like, "I don't know if I have what it takes, but I'm going to lean in anyways and see what happens"?

I've never felt like that. I think my biggest and Sandi would tell you this, is I undersell myself big time. It's part of that humility thing. I'm quite confident in my capabilities, but I just don't vocalize it as much as some people do. I would rather not be the person who is over-talking their ability. I'd rather just do what I do and then do what I know I can do. I have confidence now that if I had to do anything, almost anything attached with a business, I could figure it out and excel at it. Maybe not in the beginning, but I could figure it out. The way my mind works, I've always been really curious. I think that's one of the best traits you can have is to be curious about how things work, particularly if it's tied to your business or the industry that you're in. You need to go deep.

It's better if you're in a space to understand everything about that space, the way things happen there, why things happen there, who's important there and how something that happens over here affects something over here. That happened for me in business, but then it's starting to branch out into the broader economy and understanding how a lot of different things work. I think that's how I'm focused on this one thing. I want to go deep on it.

Now I'm like, "I'm really figuring this out." Let's add this bucket over here and how does this thing affect what's happening over here? There's this other thing over here and being exposed in the business world for all of us, looking at recessions, COVID and how they affect businesses and companies and how people make decisions.

These are the most amazing learning opportunities that we have right now, because things repeat. The economy operates in cycles. If you can be aware of how people are reacting, what things are doing poorly, what things do well, how markets respond and how people respond when things get wild and crazy, then you can really position yourself for the next time when things happen. I always am very interested when things like this are happening. A long time ago, I'd have CNBC going in the background all day because this world of finance is so monstrous and it reaches into every area of business. It takes some time for everything that they're talking about to be felt by the average business owner.

It's funny how you just start seeing things happen now. Maybe you went to Columbia, NYU, Princeton, or some big Ivy League school and grew up around parents who exposed you to money and all that stuff growing up, so maybe you recognize all this stuff earlier. I didn't grow up like that, so I'm like, "It's crazy." It all works together and then understanding why and how is fascinating for me.

What I'm hearing from you is so much of your story is, "I saw a need, I took it over and said, 'I'm taking on more responsibility. Therefore, I deserve this.'" I love that. That's the one thing that I've learned. I run a real estate team of twelve agents. The best agents are the ones who are like, "Here's my problem, but let me supply a couple of solutions to you." As the business owner, I'm like, "That's super nice. I want to help this person along in their career." It sounds like that's you and Grant's dynamic there and that's how you've just continued to grow."

You always want to make sure that the player who can score the goal has the ball. When you have people that are reliable, they're consistent performers, those are the people you want to keep around and those are the people you invest more time in. Grant has some opinions that when you hear him, you're like, "Ooh, man." When you think about it, you're like, "He's got a point." He's like, "Until people are producing, they're not even on my radar. I don't know their names. I don't know anything. I'm not interested in that until they prove to me that they are producing and that they're going to be here. I've seen so many people come and go."

Sales Growth: When you have people who are reliable, consistent performers, those are the people you want to keep around and invest more time in.

"I'm waiting for the people who come in, see the opportunity and can blow it up. Now they're on my radar and getting my attention and those are the people that I want to pour into." I make this mistake, too. A lot of business owners spend a lot of time chasing and trying to develop the bottom performers instead of leaning more into their top performers when every business report you read will say your top performers are responsible for the majority of the production.

What would you say would be one polarizing principle that Grant teaches that at first you really wrestled with, but now you agree?

There are the obvious ones where it's like, you guys are going to hate this, don't buy a house. That has a little asterisk on it like at a certain point. There comes a point where it's like you've gotten your stuff together, the whole college thing. There are the obvious ones that are pretty contrarian. I'm trying to think of one I've really come around with that had a big result. Grant is very common sense and straightforward. A lot of the things, the opinions that he has, if you take emotion out of it, you'll be like, "Oh. That actually makes a whole lot of sense." I'll tell you one. "My goals are more important to me than my wife and kids." You're like, "Whoa."

"The truth is, if I ever give up on my goals, the dreams and the things that I know I'm capable of and destined to do, I'm never going to be a good husband and parent. I'll never be the example that they need so that they can go and be successful in their own life." It's like, "What example am I setting if I give up on my dreams, back off on this, or not willing to make hard decisions in order to accomplish this greater purpose or thing?" He's like, "When I met Elena, I told her there's one thing I'll never do and it's I'm never going to give up on my dreams."

A woman that he was married to for a very short period of time before got to a point where she was like, "I'm good. I don't need any more. You don't need to travel so much anymore." He's like, "Hold up. This is what I'm destined to do I believe." Grant is an all-in guy. He's like, "I know this is my path. I'm all-in on it." It's really understanding that. This goes back to the airplane example with the oxygen mask. The first thing you got to do is you got to put your own mask on. This is probably one of those things that people hear, like, "I don't know about that."

If you can't take care of yourself, then you're not going to be able to take care of anybody else. If you give up those things for your wife and kids, then you're going to have unhappiness buried inside of you and you're going to end up resenting something about your situation. It's really important for people to be honest about those things. That's where I get a lot of encouragement from Grant and Elena as a couple because they both are on the same page about that. In every marriage, you have disagreements and issues that you have to deal through.

If you can't take care of yourself, then you're not going to be able to take care of anybody else.

Whether it's them, Sandi and me, or whoever, every marriage has issues that you have to work through, communication, being on the same page, serving each other and providing for the needs that they have in every dimension, emotional, communication, support, love, all this stuff and really being highly aware of that. They've been such a great example of that because it's something that they talk about a lot. I don't think in a lot of marriages there's that transparency and communication of like, "I need more of this right now." It's like, "We're in this together. Let's not just be married. Let's have a great marriage."

That's a lot of the stuff that Sandi and I focus on. I have the things that I'm not good at and she has the things that she's not good at. What do we have to do to link up and to make sure that we're not going things are good, then they're not good and you're riding this rollercoaster of we're connected to we're detached. How do you bring each other together? It requires constant work and attention, but it starts with you going after the thing you need to be fulfilled and then making conscious decisions in your relationship to continually work on it.

I would totally agree with that. There are certain things that you have to just be like, "This is a non-negotiable." At first, when you brought that up like, "I'm gonna go after my dreams no matter what," I'm like, "Oh." The way he pitches and explains it, it's like, "Oh, yeah. Absolutely." One of the things that me and my wife said, "We are always going to work out." That is something that is very important to us no matter what and no matter what season of life.

My wife was working out the day before she gave birth. She was working out as soon as the doctor cleared her, "You're back in the gym." That was something that some people are like, "I can't believe it." It was like, "It doesn't matter if we've got 3, 5, or 10 kids, we will always make that a priority." I thought that that's really good that he's making a priority, "I'm going after my goals and dreams." I think that's cool because then his kids are going to see that and be like, "That's a non-negotiable and something I want to have in my life."

That means, too, sometimes, birthdays don't get celebrated on birthdays. Anniversaries don't get celebrated on anniversaries. That means that sometimes those things happen. I know of people that are like, "You had to travel over my birthday. You're an ass." It's like, "I've got something I've got to handle." Being aligned on the same page, I think that's a huge thing. I don't want this to be a big relationship thing, but that's part of life. You've got to have both. You got to have the business thing figured out. When you decide to get married and want to have kids and all that stuff, you have to work hard, too. For most people, the business piece is easier to figure out than the relationship piece.

I'm a living testament, Jarrod.

We do date nights every week. We're like, "Things are getting wild and crazy. We need to have a more planned out calendar for the year." We planned out four trips. I want to do a trip every quarter. Once a month, we do a relationship day where we'll get the private suite at the hotel and do couples massage, facials and just hang out and have lunch together. You have to make an effort to do those things.

With kids, there are a lot of things that come into your life along the way that make those things sometimes hard to do, but that just goes back to priorities. It's like, "If you want to be 10 out 10 in business, fitness and health and your relationships, there are trade-offs for everything. If you want to have a 10 out of 10 life in every area, that means that it's going to be more difficult than somebody that's willing to settle in other areas.

Ben, any other questions before I jump into the lightning round with the lady boss?

No, I don't think so. Go for it.

Jarrod, you covered some really good ground. Thank you for sharing all of that. Now, here's how this works. It's 30 seconds or less. Answer these questions with the first things that pops into your mind. If you wouldn't have got started with Grant Cardone, what would you have gone into?

Generally, sales.

People would be surprised that you spend so much time doing what?

With my kids.

You're such a good dad. I've gone over a handful of times for the 4th of July and seeing the interactions between your kids is so fun. Chipotle or Chick-fil-A?

Chipotle.

Your favorite way to spend downtime.

With my family.

What are you absolutely addicted to?

Listerine.

We got to have fresh breath. That's great.

Fresh breath gives you confidence.

That's part of the marketing. What are you reading right now?

I forget the name of the book. I just ordered it. Positive Thinking something.

Best piece of advice you've ever received.

Accept responsibility for everything. It's a life move.

Most embarrassing moment.

Being on stage in front of a lot of people trying to sell something and selling nothing.

What I think is so cool about that story is that you've rebounded and are kick ass on stage now, but how cool is it to see that, "I landed and it was a complete egg, but here's my rebound." That's legit, Jarrod. That's so cool.

In the moment, though, it's brutal.

Who was around you that you probably felt the most, "Oh, s***"?

I was doing a presentation in front of a bunch of car dealers and Grant was supposed to be there, but there was terrible weather and they canceled his flight. I had to deliver this presentation to a bunch of car dealers who were expecting to hear from Grant. I was making an offer for this product that we had. There was like 120 of them in the room. Some of them were leaving while I was talking. It was brutal and I ended up doing no deals there. It sucked.

You lived to tell the story, though.

During the last interactive bootcamp, I think I did almost a little over $10 million on stage.

Talk about the rebound factor. That is amazing. Way to go. If you could spend one day with anyone in the world, who would it be and why?

One person. My wife.

It's been so fun seeing that dynamic between you and Sandi. I remember meeting you for the first time. I went on that yacht and how you were dancing and having such a good time, I don't even drink and I was like, "Heck. Let's drink." Watching you with Sandi, I was like, "This is a good time. #CoupleGoals.

I think #JeroboamOfVeuve. I think we had a monster bottle of champagne.

I will never forget that day. We were playing beer pong in the ocean. I've never done this my entire life. Favorite food?

Tacos.

Who inspires you?

A lot of people. Probably more than anybody is clients who take our programs, do the work despite challenges and adversity and come out on the other end. There's this one girl that we have in one of our business coach program. She's Arab, from the Middle East and a Muslim. She comes over to the US. She's been through a lot of our stuff. She's going through this transformation. She's wearing the proper religious attire and then she's not wearing that anymore. I'm seeing all this happening. She's talking about how tough it is. She's trying to get this business started and trying to bring 10x to the Middle East over a period of 2 1/2 years. She ends up getting married to one of the guys that's also in that program.

2 1/2 years later, maybe almost 3 years later, she secured a deal with the government of Dubai to go and teach 600 government employees about 10x and it was like a multimillion-dollar deal for her. Those stories are inspiring. At some point, money is just money. You know how I am about my family. If I wanted to live off of real estate income and live someplace out in the middle of nowhere and homeschool my kids, I'm in a position to do that, but for me, it's having that impact of changing people. When you take somebody that's making $100,000 a year and you take them to $1 million, it's a game changer for their whole life. We've had the Silvas. They had a pool company that was doing $3 million a year, they were making $100,000.

It's been a couple of years since they've been working with us. They did $35 million and made $7 million. When you have big swings like that, they're investors, they make more money in passive income now than they did prior than they used to profit. They make more money now in passive income than that. Those are the most inspirational stories because you're changing the quality of people's lives. So many people give up and quit because things get hard, challenging, or difficult. To see people who push through, break through and get on the other side of things and do something significant, that's the thing that keeps you coming back. At the highest levels, Grant's a billionaire. He doesn't need to do this and continues to show up for that reason.

Changing the trajectory of people's lives. That's what it's all about. So powerful. Coffee or chocolate?

Coffee.

Describe yourself in one word.

Fun.

That's a true statement. You and Pastor David both said that and it's so true. If you could swap lives with one person, who would it be and why?

I don't really think of anybody that I'm like, “That's a good place to be.” Obviously, I wish I had enough money to be like, “I'm never ever going to have to worry about money ever.” Some would argue that I'm there now, but not to wear in my mind. I'm not a super flashy person. Sometimes, I buy stupid stuff just for fun, but then I get over it really quick. I really don't like social media and I do it because I have to. For me, the life that I want to live is I'm with my family. I have something that I'm doing that's helping other people.

One of my big purpose flows is helping people. We're doing all this stuff with the foundation now with kids and at-risk communities, so that's really meaningful. I like to travel. If there was somebody that's completely financially free, they could take cool trips, fly on jets, but still help loads of people and be connected to their family and be a good human being, that's what I want to be.

That's your life, Jarrod, so you're winning. That was amazing. Home stretch. If someone met you and said, "Jarrod, I want to be able to become the boss of my own life and call the shots, what's my first step?"

You got to learn how to create revenue and how to sell. Whether you want to start a company or go work for a company, the most valuable thing in an organization, if you strip everything away, you have to be able to sell a product. You have to be able to get somebody to give you money. If you can do that and get good at it, you can fund everything. Your confidence level of, "I'm pretty confident if you gave me a product and a phone, I'm going to sell it to somebody." That's a good place to be in, because you know, no matter what, you have the ability to make money. To start a company, you have to be able to sell.

Sales Growth: The most valuable thing in an organization, if you stripped everything away, is to be able to sell a product.

These are interchangeable. In the beginning, you have to be able to sell flat out. You have to be able to do that long enough to where you can bring people underneath you where they can sell and then immediately, you have to become a world-class marketer. Between those two things, you can start generating a lot of money and then you can bring somebody in. If you're great at marketing and sales, you're probably not a great operator, so you need to hire somebody with the money generated from that who can run operations because somebody has to clean up the mess. Most of the time, the sales and marketing folks are good at making messes, not cleaning them up. That's just how the organization grows.

What is your definition of a boss?

Somebody who has total confidence in their ability to produce an outcome in any area.

Any last words of wisdom?

Buy our stuff.

Jarrod, you're so good. I want you, on that note, to share your handles, where people can buy your stuff. I'm telling you, my ex-boyfriend totally scaled his team because of Grant Cardone. That was absolutely incredible. We had a phenomenal wholesaling business because of what he learned and what he shared with his salespeople. I can see that from firsthand experience, Jarrod is the man and so is Grant, so go buy his s***. Share where they can find all of that.

I think pretty much everywhere. I'm just Jarrod Glandt, my first and last name. The best place for people to probably start is to go to our business bootcamp, which if you go to GrantCardone.com/Bootcamp, we do 6 of them a year, 3 of them in Miami, 3 of them in Scottsdale. It's a three-day event where we talk about money, mindset, marketing, sales, hiring, recruiting, scaling, execution and leadership. It's a comprehensive, in-depth workshop and a great place for people to start and just see everything we do.

Jarrod, thank you for taking this time to invest in our readers. You guys, as entrepreneurs, we are always looking for that next step to really take it to that next level and break through those glass ceilings. What Jarrod brings to the table is exactly that. Go check out all of his stuff. As I say every single episode, guys, it is your time to fire your fear, build your faith and become the boss of your own life. Let's get after it.